Lucero Creative
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Business portraits

Headshots & personal branding photography in Austin, Texas.

Your next introduction starts here.

A new opportunity. A growing team. A business that’s becoming something bigger. Wherever you are in your career, your photographs should reflect the person—and the purpose—behind your work.

We create individual headshots, company portraits, and personal branding imagery with thoughtful direction, flattering lighting, and an experience that helps you feel comfortable being seen.

Three professionals in colorful suits posed against a deep blue studio backdrop

Find the right fit.

A great headshot makes an introduction. A personal branding collection gives you more ways to tell your story. Bringing the whole company together? We’ll help your team look consistent while letting each person’s personality come through.

Individual Headshots

Best for
Professionals who need a polished, current portrait
The focus
A strong introduction
The imagery
A focused selection of headshots
The setting
Studio or on location
The planning
Guidance on wardrobe, backdrop, and lighting
Where you’ll use them
LinkedIn, company bios, speaker profiles, and press

Company & Team Headshots

Best for
Businesses updating or growing their team’s image
The focus
A cohesive look across your team
The imagery
Consistent individual portraits, with group photos available
The setting
At your workplace, event, or our studio
The planning
A coordinated visual approach and photography schedule
Where you’ll use them
Team directories, websites, recruiting, and company communications

Personal Branding

Best for
Founders, leaders, and entrepreneurs building a recognizable presence
The focus
Your personality, expertise, and story
The imagery
A varied collection of portraits, environmental images, and brand details
The setting
Studio, on location, or a combination
The planning
A creative consultation, mood board, and wardrobe and location planning
Where you’ll use them
Websites, social media, marketing, speaking engagements, and press

Not sure which fits? Tell us what you need your photographs to do, and we’ll recommend a starting point.

Individual Headshots

A confident introduction.

For a career move, an updated profile, a speaking opportunity, or simply a photograph that finally feels like you.

We’ll help you choose a backdrop and lighting approach that suit your profession and personality, then guide you through expressions and posing so you look comfortable, confident, and approachable.

Sessions are available in our Austin studio or on location.

Ideal for:

  • LinkedIn and professional profiles
  • Company websites and biographies
  • Speaker and conference materials
  • Press features and announcements
Smiling male professional in a black shirt against a gray studio backdrop
Company & Team headshots

A cohesive look. Individual personality.

Create a consistent visual presence across your company, whether you’re photographing a small leadership team, welcoming new employees, or coordinating headshots for an entire organization.

We’ll work with you on the background, lighting, and schedule, then guide each person through their portraits. The result is a cohesive collection that feels professional and human.

Photography is available at your workplace, at our studio, or as a headshot station during a company event.

We can help with:

  • Employee and leadership headshots
  • Team and group portraits
  • Headshot days for offices and organizations
  • Conference and event headshot stations
  • Matching an established style for new hires
Company team seated and standing together in a warmly lit library
Female professional with long dark hair against a gray studio backdrop
Personal branding

More of your story.

For the founder, leader, or entrepreneur whose presence is part of their business.

A personal branding session creates a collection of images you can draw from across your website, marketing, social media, and press. Together, we’ll explore how you want to be seen, what makes your work distinctive, and the photographs you need to communicate it.

We begin with a consultation, then develop a mood board and recommendations for wardrobe, settings, and lighting. Your session may include polished portraits, relaxed environmental images, moments of you at work, and details that bring your brand into focus.

Your session can include:

  • Multiple outfits and visual directions
  • Studio portraits and on-location imagery
  • Photographs of your process, workspace, and brand details
  • Hair and makeup coordination
  • Behind-the-scenes video and short-form content options
Woman seated on a stool against a red studio backdrop

Thoughtful direction. A comfortable experience.

01

We start with your goals.

Tell us where your images will appear, who you want to connect with, and what you want them to communicate.

02

We plan the details.

We’ll recommend the right approach and help you prepare, from wardrobe and backgrounds to locations and team scheduling.

03

We guide you throughout.

You don’t need to arrive knowing how to pose. We’ll give you clear direction, adjust the details, and help you settle into the session.

04

You put your portraits to work.

Use your finished images to introduce yourself, strengthen your company’s presence, and keep your communications current.

A few things you may be wondering:

A headshot focuses on a clear, professional portrait of you. Personal branding expands that into a collection that shows more of your personality, work, and surroundings, with greater variety for ongoing marketing.

Yes. We offer on-location photography for individuals and teams. We’ll discuss your space and the look you want, then recommend an approach.

We can review a sample and recommend how closely we can recreate the background, lighting, and framing for a consistent result.

We’ll share recommendations based on your session and the impression you want to make. Personal branding sessions include more detailed wardrobe planning as part of the creative direction.

Professional hair and makeup can be coordinated for your session. We’ll explain the available options when we plan your shoot.

Absolutely. You’ll receive guidance on posture, expression, and movement throughout your session. You don’t need any experience, we’ll work together to find what feels natural.

Let’s create your next introduction.

Tell us a little about yourself or your team, how you’ll use your photographs, and what you have in mind. We’ll help you choose the right session.